Internet Marketing - First Steps

Every website owner needs to know where their online business is coming from by using a tracking service. Before spending any money on marketing a website it is extremely important that a business has the ability to measure the effectiveness of any online marketing campaign or website re-design. Once this information is available, then results from marketing campaigns can be analysed, allowing the business to make calculated and informed decisions on where to target their advertising budget.

Tracking & Analysing Website Visitors

This is the process of using a tracking service to obtain information about how & where visitors are finding your website. With this valuable & important information, informed decisions can be made. This allows you to have some insight into your website performance and make informed decisions about your website. Google currently offer a free service called Google Analytics

• Tracking or Analytics services provide information about visitors to your website
  • What search terms on which search engines
  • Where 'geographically' the visitor comes from
  • Which sites the visitor may have visited & clicked on a link to find your site
  • When the site was visited