Online Marketing - First Steps

Before spending any money on marketing a website, please read the Tracking & Analysing Website Visitors information first.

Internet Marketing

This is a service that we offer clients to maximise the online presence of their website. We would recommend that any online marketing campaign is conducted for a minimum period of six months, the reason for this is that the effects are not immediate and will take time for the results to become apparent. The beneficial effects with this type of online marketing is that the results are cumulative and are usually long term as opposed to the effects gained by online advertising which are immediate but short term.

• £25 per month
  • Tracking & Analysis of website visitors
    • this requires addition of tracking code to pages that require monitoring
  • Link building, submitting your website to subject related websites.
  • Search engine and directory submissions

• Payment Terms
  • Online marketing orders below £125 require full payment upon placement
  • Orders above £125 require initial payment of £125 with remainder paid upon completion
     
• Delivery Time
  • Online marketing orders are normally initiated within 7 days subject to payment.

Online 'Pay per Click' Advertising

Running an advertising campaign on a 'pay per click' basis can produce rapid results, with the ability to set budgets, monitor the response and effectiveness. The direct response and reporting systems available help in evaluating the return on investment.

Online Advertising with Google Adwords

One of the most important places to advertise online is with the search engine 'Google', as this is predominantly the most popular search engine, with adverts appearing alongside search results. This is a 'self-service' type of advertising that is relatively easy to setup, however we can assist with setting up and managing this service, if required please contact us for details.

• This form of adverting is very targeted, with adverts triggered by selected keywords
• Sign up for a Google Adwords account, including payment details
• Design the advert, with careful attention to the text used (Google provides guidelines)
• Choose the keywords that initiate your advert to be displayed
• You only pay for users / visitors that click on the advert and go through to your website
• Google Adwords system allows for daily and monthly advertising budgets to be set